First direct addresses
On 10 November 1928 the first children's programme goes out; then the first women's talk (8 December), the first medical advice (10 December) and the first humour shows (18 December).
Bucharest, Thursday 1 November 1928
In a house on Berthelot street, a physicist leans over a carbon microphone and says: “Atenție! Aici Radio București.” A 150-watt transmitter carries his voice to the edge of town — and at night, as far as France.
Step into the studio60 General Berthelot street, 5pm
On Thursday 1 November 1928, at five in the afternoon, Professor Dragomir Hurmuzescu stands before the microphone at the headquarters of the Romanian Radiotelephony Broadcasting Society and opens the first official broadcast of Radio Romania. The Society had been founded in January, some six or seven years behind other countries; in the room, a small 150-watt transmitter waits on 736 kHz.
The opening word belongs to the chairman of the board: Hurmuzescu speaks of radio's role “for the spread of culture and for the unification of souls, since it can address an entire world”. The announcement — “Atenție! Aici Radio București” (“Attention! This is Radio Bucharest”) — is followed by the station signal, a fragment of the folk tune “Lelița”.
Then comes a music programme put together ad hoc by Mihail Jora, press news, verses read aloud, a weather bulletin and sports commentary. Everything goes out live — there was no other way then.
The road to five o'clock had begun 27 years earlier: in 1901 Hurmuzescu reproduced the Marconi and Popov experiments at Iași, and on 4 November 1901 he presented a transmitting and a receiving station at a public lecture. In 1921, the first experimental broadcast had linked the Herăstrău station with the Polytechnic School in Bucharest.
„As of 1 November the air is free, and Bucharest has joined the European concert. Refused for years, the insistence has managed to break the wall in the state's ear.”
— Tudor Arghezi, after the first broadcast
On the evening of 8 March 1926, Mihail Sadoveanu listened at Professor Ion Simionescu's house, in the Sărărie district of Iași, to a radiophony set: a soprano was singing the second act of Faust at the Vienna Opera — “and we heard her in Iași, in Sărărie”. He called it an evening “beyond compare” and wrote about it in the article “Radiofonie”.
„It is not the gramophone's machinery, not the cinema's shadows — it is the vibration of life, direct contact with man, my brother from afar.”
— Mihail Sadoveanu, “Radiofonie”, 1926
Autumn 1928 and the year 1929
After opening night, the station sets a frame schedule: broadcasts from 6.30–8.30, 12.00–15.00 and 18.00–23.00. The identification signal stays the “Lelița” fragment, joined by the chords of the Royal Anthem and a rooster's crow, and the programme opens with the Lord's Prayer. That is how Radio Bucharest will sound until the rebellion of 21–23 January 1941.
On 10 November 1928 the first children's programme goes out; then the first women's talk (8 December), the first medical advice (10 December) and the first humour shows (18 December).
1929 brings the first theatre transmission (23 January), Constantin Brăiloiu's music chronicle and Perpessicius's literary chronicle (3 February), French, German and English courses, and Nicolae Iorga's first lecture (10 April).
The first live transmission from the Romanian Opera — Verdi's Aida — and on 28 October 1929 the first from the Romanian Athenaeum. In November come the first sports and film chronicles.
On 1 March, Radio University is inaugurated: lectures every day from 19.00 to 20.00. The board chairman, Dimitrie Gusti, demanded “a national radiophony, not one copied or borrowed from other countries”.
„A little box you open and become a citizen of the universe.”
— Perpessicius, on radio
„A musician who has laboured all his life can be heard, through broadcasting, by millions of people.”
— George Enescu
In 1930 the first studios rise at 60 General Berthelot street, to the plans of architect Liviu Ciulei, advised by G. M. Cantacuzino — who had studied the matter in Berlin and London. A 10 km audio cable links the studio to the Băneasa station. The state held 60 percent of the Society's 50 million lei capital.
On 21 March the first opera goes out from the studio — Rossini's Barber of Seville; two years later the Great Studio opens, today's Studio 8, and in 1932 comes the first football commentary, Romania–Yugoslavia.
The measure of the evening
That is all the first transmitter could do: about one household bulb. Eight years later the Bod station had 150 kilowatts — 1,000 times more.
150 W
Berthelot, 1 November 1928
1,000 times more
150 kW
Bod, 1 January 1936
The first transmitter drew what a household bulb draws. The Bod station drew what a thousand do.
Between them, Băneasa: a new station — 18 kW on 364.5 m from 1 September 1929 according to Păvălan; 12 kW from July 1930 according to Millea and Constantinescu. Two successive steps, two accounts.
At Băneasa rose two 90 m pylons; at Bod, two of 226 m — two and a half times taller.
Where it could be heard
A four-wagon train halts on a siding: two wagons carry 40-metre antenna pylons, one the generator and batteries, the last the transmitting set, which picks up the Radio Bucharest programme and relays it. That is how engineers hunted, with the “experimental trains”, for the site of a national station — at Crăciunelu near Blaj, and at Feldioara and Bod near Brașov.
The headquarters transmitter covers Bucharest; in Transylvania, Banat, Bessarabia and Bukovina it cannot be received — there the Hungarian and Soviet stations come through.
The new station, on 364.5 m, with two 90 m pylons on 10 hectares at Băneasa; the studio is linked by a 10 km underground cable. Evenings and nights it is heard across Europe, from Germany to Russia, from Turkey to France.
Marconi transmitters on rail wagons sound the field at Crăciunelu (Blaj area) and at Feldioara and Bod (Brașov area). The Marconi's Wireless Telegraph contract from London had followed a tender against Telefunken, Société Française Radioélectrique and Standard Electric.
On 15 January 1934 the Bod station partly enters service, 3 km from Brașov, on marshy ground chosen precisely for earthing the antennas. Deputy director Mugur: “through the new station nobody feels isolated anymore in his remoteness or solitude”.
On 1 January 1936 King Carol II starts the 150 kW transmitter remotely, from Peleșor castle at Sinaia; the first transmission is his New Year message. Two 226 m pylons; the country's frequency standard, 155 kHz. From this moment “Radio Romania becomes a reality on the European radiophonic landscape”.
The first regional studio, with its own Romanian- and Russian-language programme; the 20 kW transmitter covers Bukovina and Moldavia between the Siret and the Nistru. The building is the Pushkin Auditorium, donated on 1 November 1937. Years earlier the board had refused to convert a 300-watt Civil Aviation set, fearing Bessarabians would draw “a disastrous comparison between the Romanian and the Russian broadcasts”.
After ten years of effort there were only three broadcasting stations; the 1933 development programme (Monitorul Oficial, 4 March 1933) promised stations in the historic regions' centres, then at Tighina and Oradea. Meanwhile shortwave: a 250-watt set of the Electrotechnical Institute (June 1930, intermittent), then the mobile “Radio Experimental II”, renamed “Dacia Românească”, regular from 1 January 1940.
Who listened
In 1925 Romania counted 173 radiophonic subscribers — though in Bucharest, with good sets, foreign stations came through: Vienna, Budapest, Rome, Moscow, Zurich, Toulouse, Hamburg, Lemberg, Daventry, Paris, Breslau, Berlin, Königswusterhausen, Leipzig, Barcelona, Milan. Austria had 160,000 listeners, Sweden over 102,000; Germany had reached one set per 80 inhabitants, the United States one per 32.
The study writes “17 stations” but lists 16 names; here are the 16.
274,314
Registered owners, 1938
against 14,487 in 1928 — nearly 19 times more
Waymarks: 173 in 1925 · 14,487 in 1928 · 60,000 on 1 January 1930
The weakest growth: 1933, only 3,000 new subscribers. The best: 1937 and 1938, about 56,000 a year.
At the decade's end barely 1% of the population owned a set — against 13.7% in Denmark, 10.9% in the United States, 10.3% in England and 9.3% in Sweden, as early as 1932.
On 7 March 1937 Radio Adevărul counted 162,766 subscribers and noted that, in Europe, a smaller share was found only in Yugoslavia, Bulgaria, Greece and Turkey.
In 1934 Romania there were 2 sets per 100 townspeople, but only 3 per 1,000 villagers — and the villagers wrote in, mostly through teachers, asking for more rural programmes.
| Province | 1 January 1935 | 1 January 1936 |
|---|---|---|
| Muntenia | 41,233 | 56,100 |
| Oltenia | 2,864 | 3,005 |
| Dobrogea | 2,265 | 2,741 |
| Moldavia | 7,339 | 8,904 |
| Bessarabia | 3,115 | 3,759 |
| Bukovina | 3,864 | 4,548 |
| Transylvania | 21,188 | 25,504 |
| Banat | 11,623 | 13,303 |
| Crișana–Maramureș | 12,226 | 14,048 |
| Total | 105,717 | 131,912 |
The historian Eugen Denize saw four causes for the slow growth: the legal restrictions (eased only by the law of 4 April 1936), the price of sets, the import quotas, and the use of sets without paying the dues.
Game: the 1928 dial
You are before a valve set, in 1928. Foreign stations crowd the scale, and somewhere, at 736 kHz, sits Radio Bucharest. Set the needle eight times — every choice tells its story.
Every question and answer, in short:
How we know
The page rests on two radio-history studies, which quote the Romanian Radio Broadcasting Society's archive and the period press. Every number and every quote above has its row in the project's research ledger.
Where the two studies give different Băneasa steps (18 kW from 1929, and 12 kW from 1930), the page shows both, each with its source. What could not be proven — the 401.6 m wavelength or the “Alo, alo” variant of the announcement, found only on the web — does not appear on the page.
The drawings (microphone, dial, map) are originals made for this page; they do not reproduce archive pieces.